Behind every product is a reason someone felt compelled to create it. I help uncover those stories and turn them into credible content that serves readers first.
From founder origin stories to expert-led product journalism, I focus on the human problems that make a brand worth paying attention to.
I interview founders, source experts, and build narratives where products feel necessary because the need behind them is real.
The best brand content doesn't ask readers to trust a company. It gives them a reason to. That's the standard I bring to every story I write.
Selected Work
Founder Story
This Dog Dad Couldn't Find a Good Treat for His Rescue Dog — So He Built a $6.8 Billion Industry's Next Big Brand — PetHelpful
When people understand why a company exists, they're more likely to trust what it makes. Using Mighty Paw's origin story, this piece shows how one man’s determination to keep his rescue dog healthy became the brand’s foundation.
Product Journalism
Switching Dog Walks to Morning and Evening Beats the Heat — But Experts Say It Creates a Different Kind of Risk — PetHelpful
People don't value a product until they understand why they need it to solve their problem. Balancing veterinary advice with a public safety expert’s recommendations, this piece shows why REPULS Defense Spray addresses a safety concern dog walkers are likely unaware of.
Expert-Led Content
A Canine Cognitive Scientist Says Most Parents Are Comforting Their Dogs Wrong During Fireworks — PetHelpful
Expert-led content earns trust. Using a canine cognition researcher’s practical insights, this piece naturally explains the science behind why Blue Buffalo’s recent video can help soothe dogs.
Brand Storytelling
He Played in the World Cup. Now He's Refereeing Rescue Puppies — and He Says It Might Be Harder — PetHelpful
The best brand content cohesively blends separate narratives to serve the project's goal. This interview piece weaves together Jimmy Conrad, LG's World Pup campaign, and an animal adoption mission into a story that celebrates the joy of adoption.
“I recently worked with Jarret on a Q&A for a pet brand/founder's story. This is a somewhat new client of mine, so I was so relieved and happy that such a great outlet and writer were interested in a story so early on in our campaign. Jarret immediately understood the type of content I was hoping for and very quickly turned around questions for my client to answer. Jarret was helpful, patient, and responsive - which is basically a publicist's dream come true. The entire process was incredibly seamless, and the client was extremely pleased with the end result. Needless to say, I was too."
– Katie Rose, Sr. Account Executive, ChicExecs